Our policies and practices have been designed to comply with the Personal Information Protection and Electronic Documents Act (Canada).
What is Personal Information?
Personal information is information that refers to an individual specifically and is recorded in any form.
Why We Collect and Use Your Personal Information
Aterlo identifies the purpose for which your personal information is collected and will be used or disclosed. If that purpose is not listed below, we will identify any additional purposes for which we will collect your personal information, before or at the time of collection, and we will obtain your consent to collect, use or disclose your personal information for such additional purpose(s).
By using the Site and/or the Services, you will be deemed to consent to our use of your personal information for the purposes of:
- communicating with you generally;
- processing your purchases;
- processing and keeping track of transactions and reporting back to you;
- protecting against fraud or error;
- providing information or Services requested by you;
- administering and managing the Services and our business operations;
- personalizing your experience with the Site, as well as evaluating statistics on Site activity;
- performing statistical analyses of your behavior and characteristics, in order to measure interest in and use of the various sections of the Site;
- communicating with you on other websites;
- complying with legal and governmental requirements; and/or
- fulfilling any other purpose that would be reasonably apparent to the average person at the time that we collect it.
Otherwise, we will obtain your express consent (by verbal, written or electronic agreement) to collect, use or disclose your personal information.
Collection of Personal Information
Aterlo collects only the information required to market and provide products and services to you. The amount of personal information provided by you and collected by Aterlo depends on the circumstances and the personal information we collect may include contact, demographic or other types of information.
We may, for example collect the following types of information from you:
Information that You Provide: We may occasionally request from you or you may otherwise voluntarily provide us with personal information (e.g. when you sign up for a Service, open an account with us, sign up to receive information or make a comment or inquiry).
Communications: When you send email or other communications to us, we may retain those communications in order to process your inquiries, respond to your requests and improve the Services.
Payment Information: If you choose to use a paid Service, our payment processing vendor collects your credit card information and billing address. Please see the Sections “Your Personal Information with Regards to Third Parties” and “Links to Third Parties” for more information on the collection, use and disclosure of such information by our payment processing vendor.
We also collect certain types of information whenever you interact with us through the Site, including, but not limited to, the following:
Local Software: Some features of the Services may enable or require that you install local software (e.g., agents). This software may collect data from your local environment in order to provide the Services that you have requested. Local agents may also collect telemetry information that will be sent to Aterlo for operating and improving the Services. For more information about agents, please consult the relevant terms of service for such Services.
Google Display Advertising: The Site also uses Google Display Advertising. Google Display Advertising enables features in the Google Analytics service that are not available through the standard implementation. These additional features enable Retargeting with Google Analytics, Google Analytics Demographics and Interest Reporting, Google Display Network Impression Reporting and the DoubleClick Campaign Manager integration.
Implementing Retargeting with Google Analytics means that third party vendors, including Google, may show our ads on websites across the Internet. Aterlo and third party vendors, including Google, use first party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our Site.
Implementing Google Display Network Impression Reporting and the DoubleClick Campaign Manager means that Aterlo and third party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Site.
The data we gather from Google’s Interest-based advertising or third party audience data (such as age, gender, and interests) through Google Analytics Demographics and Interest Reporting is used to better understand the demographic to which our services appeal so that we can display our ads to those who would benefit from our Services and not to those who would not benefit.
If you would like to opt out of Google Analytics for Display Advertising and customize Google Display Network ads, you can do so by going to www.google.com/settings/ads.
Your Personal Information with Regards to Third Parties
We may disclose your personal information when we believe release is appropriate to comply with the law, enforce our policies, or protect our or others’ rights, property or for safety.
Information, including personal information, which we collect from our customers, visitors to the Site and others, is considered to be a business asset. As a result, in the unlikely event that we go out of business, enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your personal information may be disclosed or transferred to the third party acquirer in connection with the transaction.
You are deemed to consent to disclosure of your personal information for those purposes. If your personal information is shared with third parties, those third parties are bound by appropriate agreements with Aterlo to secure and protect the confidentiality of your personal information.
Retention of Personal Information
Aterlo retains your personal information only as long as it is required for our business relationship or as required by applicable laws.
Links to Third Parties
How We Protect Your Privacy
Aterlo uses reasonable security measures to safeguard your personal information, regardless of the format in which it is held, including, but not limited to: (i) physical security measures; (ii) electronic security measures for computerized personal information; (iii) organizational processes; and (iv) contractual obligations with third parties who need access to your personal information requiring them to protect and secure your personal information.
Opt-out of Communications
You will be given the opportunity, in e-mails that we send to you, to opt out of receiving such messages in the future. Please note that changing information in your account or otherwise opting out of receipt of promotional email communications will only affect future activities or communications from us.